Marketing

Direct Mail Campaign

EDG approached Hawkeye to increase the overall user experience of their website, as well as give them an updated look that could be integrated into a more comprehensive brand experience including advertising in publications and direct mail campaigns. The overall aesthetic needed to have enough legs to carry it through an extensive web presence (138 pages), printed materials and needed to be easily translated for future usage. After the site was implemented, the direct mail campaign was launched to direct EDG’s client base and prospective clients to their new home on the internet.