Logos

Wordmark Design

When Great Southern Laboratories approached Hawkeye, they were a blank canvas. As a leader in liquid pharmaceuticals, Hawkeye saw the opportunity to not only develop an identity that would be flexible for application but also design it in a way that would represent the liquid medicine it had built it’s success on. The fluidity of the product itself as well as the sanitary and exacting nature of the business were focal touch points addressed in the development of the identity.