Logos

Logo Design

Fajita Flats has an outstanding reputation in the Houston area as a fun loving restaurant serving up some of the best Mexican food north of the Rio Grande. However, the restaurant had failed to develop a clear identity for itself and what resulted was 6 different variations of their logo. Even though the contents of the logo always stayed the same, the illustration of them varied as well as the orientation. Hawkeye developed a new identity for the restaurant using the old logos as a platform to build on. The restaurant owners were happy as they got to keep the components of their logo, and we were happy because it was finally drawn in a style consistent with their delicious food and margaritas.