Branding

Purcell Construction Identity Branding Image 1 Purcell Construction Identity Branding Image 2 Purcell Construction Identity Branding Image 3 Purcell Construction Identity Branding Image 4

Identity Branding

Purcell’s portfolio of work, as well as the concepts of building and architecture, were the basis for the strategy and the inspiration for the development of the brand identity. The key brand attributes of stability, reliability and creativity identified during the discovery phase led us to an identity strategy that aligned with the authentic personality of Purcell and supported the image of the company as leader in the construction industry.