Branding

American Diabetes Association Wine and Roses Gala Image 1 American Diabetes Association Wine and Roses Gala Image 2 American Diabetes Association Wine and Roses Gala Image 3 American Diabetes Association Wine and Roses Gala Image 4 American Diabetes Association Wine and Roses Gala Image 5 American Diabetes Association Wine and Roses Gala Image 6 American Diabetes Association Wine and Roses Gala Image 7

Wine and Roses Gala

The American Diabetes Association has a yearly event they host called the Wine & Roses Gala. It is here that the Houston chapter pulls in the majority of donations and funding help for the year. However, they had never taken an in-depth look at the gala and how it could be approached from a branding perspective. Hawkeye took a comprehensive look at the event and touched on everything from the gala posters to the invitations and reply cards. With the main goal of increasing the elegance and esteem of the event in hopes of increasing the size of donations, Hawkeye developed a branded identity utilizing beautiful images paired with elegant typography.